As the Jacksonville Jaguars open a new season, the Fernandina Beach Rotary Club was pleased to welcome Jaguars President Mark Lamping as its guest speaker. Lamping joined the Jaguars franchise in 2012 after more than 20 years as a sports executive, most notably with the St. Louis Cardinals and at MetLife Stadium, home of both the New York Giants and the Jets. While he is responsible for all business operations for the Jaguars, Lamping said much of his focus this past year has been restructuring the team’s front office. He said he is confident in the Jags new leadership under owner Shad Kahn, General Manager David Caldwell and Coach Gus Bradley. However, he admitted the team has significant rebuilding to do and said not all of that is about the players. Although the first priority is to improve the team and put a better product on the field, Lamping said the franchise also needs to improve the overall experience at Everbank Field, so fans have a reason to leave their living rooms and come to the stadium. He said improving “curb appeal” around the stadium, increasing safety, making the area more entertainment oriented and attracting positive development are part of future plans. Lastly, he said the Jaguars need to increase revenue by broadening the club’s fan base, not just in Florida and Southeast Georgia, but on a global scale, which is why the Jags will now play one game a year at Wembly Stadium in London. In closing, Lamping said he knows it’s really tough to be a Jaguars fan right now, but believes the team will grow stronger under the leadership of a new owner, manager and coach who are committed to doing whatever it takes to make the Jags successful.