Recently, the Fernandina Beach Rotary Club welcomed guest speaker Aschelle Morgan, senior community planner with Jacksonville Community Council Inc. (JCCI.) Morgan said JCCI – founded some 40 years ago – is a private, non-profit organization designed to bring together Duval area stakeholders to initiate positive changes in Jacksonville and surrounding counties. JCCI’s latest endeavor – Jax 2025 – is a visioning process begun in 2012 to ensure a better future for the Jacksonville region. More than 16,000 survey respondents identified 10 Targets for action, including more arts and entertainment, a clean and green city, excellence in education and a vibrant economy. Morgan said each Jax2025 Target includes measurable goals. In fact, she said more than half of the Targets have exceeded expectations in the year since being launched. She pointed to several successful initiatives, including an increase in the number of festivals such as One Spark, the revitalization of Jacksonville’s urban core, improvements in high school graduation rates and recognition of Jacksonville by and the Kauffman Foundation as an outstanding location for entrepreneurs and small businesses. Morgan said Jax2025 is about more than just building a better Jacksonville – it’s also about creating a brighter future for all of Northeast Florida.