Rotary Club of Fernandina Beach
Club 4360, District 6970

Grasshopper Marketing Teaches the Club about the Latest Techniques in Marketing

Recently the Fernandina Beach Rotary Club welcomed Kari and Shannon Kenner, owners of Grasshopper Marketing, as guest speakers. The company, founded by the Kenners in 2005, uses data-driven marketing techniques to create better webpage design and social media presence for its clients. Shannon explained that companies should think of social media as a conversation with their customers and that it’s important to determine which of the many forms – from Facebook, Twitter and Pinterest to Linked in and YouTube – will have the biggest marketing impact. He said that to use social media effectively companies must listen to and engage their customers; be informative, but not boring and make online word-of-mouth work to the company’s benefit. The couples’ final advice was a warning that once a business establishes a presence in social media, it must be constantly maintained or customers could be turned off by outdated or unavailable information, leaving a negative image that is difficult to repair.